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A Content Marketing Funnel Explained A funnel for content marketing helps potential customers to learn more about your brand, solve their problems and feel comfortable buying from you. Content is better suited to each stage of the funnel. At the top of the funnel informational videos, infographics and checklists draw attention, bring in leads, and keep readers interested. Guides and templates that are gated perform well at this stage. Awareness At this point, consumers are only aware of the existence of your brand and the services you offer. In this stage the content you create is intended to give answers and educate potential customers on the problems your solution solves, as well as how it differs from competitors. To identify your content gaps at this point, think about the kinds of keywords that your customers use to search on the internet. By conducting keyword research, you will find the terms your target audience is searching for that indicate the need for your product or service. This information can be used to create an editorial calendar and determine which content pieces will target those terms. Creating content for this stage of the funnel can help you build brand loyalty among consumers. If your customers are more informed about your brand, they'll have greater confidence in your ability to solve their issues. This results in greater conversion rates, whether it's subscriptions to newsletters, purchases or clickthroughs to your site. A well-executed strategy for content can assist in closing this conversion gap. If, for instance you observe that the majority of your content is aimed at increasing awareness, but nothing influence consumers to make a buying decision, you may increase the amount you spend on advertising campaigns targeting middle-funnel keyword phrases. Another way to increase your bottom-of-the-funnel conversion is to use social media. Social media platforms such as Twitter and Facebook allow you to interact with your customers directly and give you the chance to show your commitment to customer service. This can include everything from retweeting positive reviews to promoting exclusive offers. You can also use existing content to push buyers down the funnel, like blog posts or case studies. If you write a blog article explaining why your product is superior to that of a competitor, you can share it via social media and encourage your readers to sign up for your email list to receive more details. You can also encourage a conversion at this stage by asking your audience to tag you on their social media posts after they have used your product. This will inspire other users to do the same and will help spread the word about your brand. Then there is the consideration A good content strategy will consist of a variety types that draw customers in each stage of the funnel. For example the brand awareness campaigns could include ad content however, they should also include blog posts and infographics that provide answers to common issues and objections. These content pieces can be distributed via email and social media to boost organic traffic. As buyers move through the process of considering and begin to look for specific features of products that will assist them make a purchase decision. Frequently asked questions (FAQ) pages are a great type of content for this stage. Use keyword research tools like Ubersuggest or search for popular industry hashtags to find the questions your readers are asking. Create answers to these questions and then place them in your content funnel map. During rewrite article tool sickseo , it's crucial to provide a clear proposition of value that shows the way your product or service can solve their issues and earn them more money. This content should also highlight the distinctiveness of your brand compared to the brands of your competition. It's a fairly simple stage to measure, since consumers are making a decision whether or not to purchase. To determine if you're getting the job done, look for indicators like conversion rates or the number of payments made and click-through rates. As they reach the advocacy stage, your brand becomes increasingly important to them. They will share your content with their friends because they are so enthusiastic about it. This is a powerful method to increase the number of people who follow your brand. You'll need to develop content that inspires people share it, instead of simply focus on engagement metrics. Use Sprout Social, for example, to track social shares that result from your marketing efforts with content. This will give you a much more accurate picture of the impact you have. Decision In the final phase the buyers are looking for information that proves their purchase and outlines how to use the product. At this point they want to be certain that the product will solve their problem and justify the purchase. Quality content is essential at this stage, including product guides videos, case studies and customer stories of success. Your customers want to ask questions and receive answers from your support team. Sending them customized emails and 24 hour customer support is a great method to please customers and encourage them to share their experiences with others. At this point, you're hoping that the customer will become a brand advocate and recommend your product to their colleagues and friends. To turn these advocates into rave customers, you'll need to provide them valuable information that will help them make the most of your product or service. Personalized newsletters tutorial videos free trial offers and loyalty programs are great ways to do this. After your audience has converted from leads into paying customers and paying customers, it's time to concentrate on retention. Content marketing funnels tend to focus on revenue as their end goal. However, customers will continue to interact and interact with brands after making purchases. For this reason, it's crucial to think of the funnel as a loop model rather than a static structure that concludes with revenue. The standard funnels for content marketing can be useful in planning your strategy, but they do not consider the complexity of the buyer's journey. Instead reinventing the funnel as loops will aid in creating a more holistic and effective content marketing strategy. You can create content that is engaging your target audience and increases conversions by planning for each step of the process. You can then use the information from conversions to improve and test your strategy. Are you ready to see how this approach will benefit your company? Contact us today to request a no-cost content marketing guidebook! Retention A funnel for marketing content is a valuable tool that can help companies plan their strategy, execute it, and measure its effectiveness. It also gives them insight into the gaps in their strategy for content that must be filled. If a brand has a lot of content that is geared towards generating attention and interest, but only a few pieces targeted at the middle of funnel, it should develop content for this stage. Use tools like Ahrefs that look at the average time on the page and bounce rate of each piece to determine how specific your content is. The higher these numbers are the more efficient your content is. It is essential to keep up-to-date and relevant the content you write for the top of your funnel. This will keep your audience interested in your brand and its products and services. The best method to accomplish this is to create new content that is focused on specific keywords, answers questions that are likely to be searched by your audience and provides the most recent information on your business or product. As your audience enters the MOFU stage they'll want more detailed information about your product or service as and ways to resolve their issues. It's important to build trust by providing honest reviews and demonstrating the value of your product. The final step of the funnel for content marketing is when your customers will make a purchase decision. This is typically accomplished through restricted content that requires an email address or some other method of registration to gain access. The purpose of this content is to transform the engagement and awareness you've cultivated at the top of your content marketing funnel into qualified leads for your sales team to follow up on. While customer retention is largely in the hands of your support and sales teams, you can be a part of your customers' journeys with your brand by creating content that delights customers throughout the entire marketing funnel. This can include helpful sources, information behind-the-scenes and special promotions that only your target audience will have access to. If you can build loyalty with your audience, then they will become your best advocates and help to reduce your sales cycle.